Journal
Demystifying illusions: What greenwashing hides
Concerns about the environmental impact of different industries have increased, both among companies and consumers. While it is true that many companies attempt to counteract and mitigate these impacts, others prefer to pull the wool over the eyes of consumers who are concerned about this issue. Greenwashing obscures many firms’ lovely promises of eco-responsibility.
Do minimalism and fashion fit in?
Believe it or not, we can talk about being fashionable while we talk about minimalism. We must stop confusing a minimalist style with a basic one. Minimalism is about creating a new purpose for fashion, not making it boring.
Source Fashion was a must
We exhibited at Source Fashion in Olympia London, from February 18 to 20, and we're thrilled to share a few highlights with you.
2024 welcomes the first edition of the year of Première Vision Paris
The Parisian meeting of Première Vision took place between the 6th and 8th of February and brought together more than 1,100 exhibitors, including LAGOFRA.
62nd edition of CIFF was incredible
From January 31st to February 2nd, the 62nd edition of CIFF took place at the Copenhagen Bella Center and we were there for the very first time, and we felt very welcome.
Trade shows we're attending
Your chance to meet us is here! We are excited to annouce that we will be exhibiting at three leading shows very soon. If you want to meet us, mark your calendar!
DAILY DAY and LAGOFRA brands join forces
We became one! DAILY DAY and LAGOFRA join forces, and from this day on, we share the same digital address, like it was already in our physical store.
Dopamine dressing: What it is and how to take advantage of it
The world we live in can be crazy! Every day, we read and see news from all over that can put us down, and let’s be real: our daily lives can also be challenging. In the middle of all the madness, it’s obvious that we want to have some joy, even if it's in the little things, like sharing a laugh with our loved ones, going for a walk in our favourite spot, or just wearing an outfit that makes us feel awesome! This last one is the so-called dopamine dressing.
'Visual' was celebrated at 60+2 Modtissimo
There we went again! In the 60+2 Modtissimo edition, LAGOFRA filled stand C300 as a manufacturer and established new contacts.
Fast fashion: What it is, impacts, and alternatives
How many of us follow fashion trends and renew our wardrobe regularly? This happens because fast fashion has shaped us this way. A culture of producing and buying at each new season was created, shortening the product's life cycle, which is produced with less quality and is discarded more quickly. This is great for those who sell and those who buy, since the products also reach consumers in a more affordable way, but terrible on an environmental and social level.
Welcome to Autumn-Winter 24-25 with Première Vision Paris
Once again, LAGOFRA attended another Première Vision Paris edition, which took place from July 4 to July 6 at the Parc des Expositions, Paris Nord Villepinte.
LAGOFRA brand launch highlighted by Portugal Têxtil
We chatted with Portugal Têxtil, where the recent launch of the LAGOFRA brand was a highlight, which now has its first capsule collection available in both online and offline sales channels.
